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El blog de Andrés Contreras

Andrés Contreras es experto en el sector retail moda. Este es su blog personal donde analiza y opina sobre retail, marketing y estrategia

Inteligencia Comercial

Acabo de terminar el libro Inteligencia Comercial, de Luis Bassat, el cual os recomiendo. Para Bassat existen numerosos tipos de inteligencia: financiera, musical, matemática, científica, lingüística, espacial, comercial… No podemos tener todas, ya que unos somos mejores en unas cosas que en otras. La inteligencia comercial es la suma de varias inteligencias con el único objetivo de vender algo...

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En numerosas ocasiones hemos experimentado que el resultado final dista mucho de los objetivos estratégicos que nos habíamos marcado en la fase de planificación. ¿Hemos formulado mal nuestros objetivos? ¿Hemos planificado mal nuestra estrategia? No hay duda que es fundamental analizar nuestro entorno y realizar un análisis interno profundo. También es necesario trazar correctamente nuestra estrategia...