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En cualquier organización es crucial tener una estrategia, tener un plan. Las estrategias empresariales generales, según el gurú de estrategia y competitividad Michael...

Esta semana estreno un nuevo blog de opinión en modaes.es, bajo el nombre “The Retail Experience”. Para los que nos dedicamos al retail o a la distribución de moda, modaes.es es una fuente de información diaria, ya que se ha convertido en líder en información económica del sector en España. Mi primer artículo publicado en este medio se titula “El fin de...

Podemos pensar que gestionamos una gran marca, que trabajamos en una gran empresa retail de moda. Podemos llegar a creer que nuestra tienda es la mejor...